The Home based business industry has gone through a lot of problems in the past because of those who want to scam people on the web so people have little trust in any business. Not a day goes by that I do not get someone who is skeptical about the business. The common thing everyone wants to know from me is: Who I am and Can I help them?As a home based business entrepreneur you will have to take on this challenge as well and become open for others to see who you are as a person by branding yourself as the leader that you are or that you want to become.Understand that people do not want to follow a negative, unmotivated, and undisciplined individual that does not know what they are doing. They want to know that they can trust you and that you can teach them a thing or two about business, leadership, and personal growth. This is why branding yourself is such an important component of the 21st century home based business online.To brand yourself you must show people you are human with your photos, your family, and your accomplishments. Give people great information that you have learned over the years and do not just give them the scraps of your knowledge. Give them the steak and potatoes of what you have learned about online marketing or the home based business industry in general, then they will want to see what else you have in store for them.Dominate your personal name on Google. If you go and search Misty Hofstetter, you will find that I own at least the first 3 pages of Google with my information that I put out on the internet. Get yourself out there to show your success. If you are not successful, then it will show when people search for you, and trust me…they will search your name to see if you really are skilled in internet marketing.When branding yourself you must tell your story to the world because no one else has the same story as you do…that is what makes you, unique. People love stories and will remember you, identify with you, and like you because they can relate to what you have been through in life. This builds trust and gives you a better chance at getting them first as a lead, and then possibly as a teammate.In the end you must build trust by showing who you are, building your brand, and let them know you are real person making a living on the internet. If the people think you are fake, if they do not believe what you say, if you lie to them, then you will be found out and there is a good chance that you will not succeed in home based business.If you just blindly follow, use other peoples stuff, and don’t grow into the leader that you could be, then you have a very small chance of making it in any online business. Do not be afraid of putting yourself out there for all the world to see because in the end…it is not about you. It is about them and their internal self-talk that will say yes or no to your offer.Do not get stuck in the old way of marketing and make sure you grow into a 21st century home based business online! Become the leader you were meant to be by getting a mentor that you feel you could follow. All good leaders have a great mentor that can teach them how to do it in the first place.
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